The Surprising Benefit of Self Rationalization

Behavioral psychology books like Subliminal, Predictably Irrational, and Brain Bugs encourage becoming more conscious of self rationalization.

Plenty of studies have proven humans exhibit this behavior by creating evidence to support an outcome if it benefits us. This has generally led me to believe self rationalization is something to avoid.

After hearing a TED talk by philosopher Ruth Chang, I’ve realized this may not be the best mindset for certain types non-data driven decisions. Yes, this is a scary thought for metrics obsessed startup folks (guilty). [Read more…]